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What is DQ Shift  

DQ Shift is D/Quarters' latest initiative providing a platform for knowledge sharing to our members. Each session in the event series is built around the most relevant trends and insights in the industry, delivered by experts from leaders and innovators within the tech, media and science industries.
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Practical by design
Every event delivers applicable takeaways designed for structured, facilitated engagement (guided networking, live Q&A, moderated participation). Each session delivers practical, actionable takeaways designed to help you turn the discussion into ideas you can apply in your work
Owned by DQ the community
DQ Shift is a member-first initiative for the D/Quarters community. Meet and   connect with an exclusive group of like-minded, growth-focused peers from   your industry.  
Ongoing network
DQ Shift is an ongoing series, part of D/Quarters, facilitating a sustained effort to enable growth and genuine connections amongst members.

Events

The Language of Innovation: Communicating Scientific Products with Clarity and Confidence

Wednesday, 18 November, 10:00 – 11:30
Dubai Science Park

Building a ground-breaking scientific product is only half the battle; the real challenge is explaining it to clients who don’t share your technical background. This hands-on masterclass strips away heavy jargon and teaches you how to translate deep science into a clear, compelling commercial story. You will learn how to build an unforgettable elevator pitch, structure a clear value proposition, and turn complex data into a powerful business asset, without losing your scientific integrity.

Key Takeaways:

  • Distil complex scientific and technical concepts into clear, audience-centric messaging.
  • Build compelling value propositions that resonate with customers and stakeholders.
  • Position their products and innovations for greater market understanding and adoption.  

Speaker: Aly Badawy , Medical Lead for Specialty Care, Sanofi​

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Past events

The Smart Sales Asset Lab: Build Your Next Pitch Deck With Claude

Wednesday, 4 November, 10:30 – 12:00
Dubai Media City, Building 5

In this hand-on Masterclass, learn how to get the best out of Claude and take the first practical step towards building it into how your business runs. Working step-by-step, each delegate builds a small series of agents that hand work to one another, connected through a single plugin. They leave with a working system of their own, ready to use the next day!

Speakers:

Wade Eagar, Group Chief Marketing & Strategy Officer, FAST​
Nadeem Ibrahim, Head of Strategic Programs, Platformance

The Future of Health & Wellness: What's Coming and What It Means for Your Business

Wednesday, 14 October, 10:30 –11:30
Dubai Science Park

Health and wellness industry is moving fast, but not everything moving fast is worth following.  

This keynote separates the fads from the trends that are genuinely reshaping the sector, drawing on the latest global insights and data to look ahead at what's coming in the next 3–5 years. From personalised and preventive health, to wellness embedding itself into everyday commerce, to technology making health data accessible at a consumer level this is a practical, forward-looking session for professionals who want to understand where the sector is heading, what the numbers are telling us, and where the real opportunity lies.

Speakers:

Dr Craig Cook, CEO - The Brain & Performance Centre, A DP World Company

The Next Shift: What Forward-Thinking Businesses Are Doing Right Now

Wednesday, 30 September, 10:30 – 11:30
Dubai Media City – Building 5

AI is moving fast but not everything that's loud is worth betting on. Drawing on the latest trends and insights from across the global innovation landscape, this panel brings together companies who are actively building with AI to separate the hype from what's actually useful, share where they see the real opportunity heading, and have an honest conversation about what companies need to decide now. Practical, peer-to-peer, and grounded in what's real.

‍Speakers:

  • Mohit Lodha, Founder & CEO - Takumi AI​​
  • Ozge Onur Aboughali, Vice President, Marketing - Stake
  • Darius LaBelle, Managing Director – Middle East, November Five

Moderated by:

Gareth van Zyl, Group Editor – Gulf Business​​​

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